BRANDING • TEXTILE DESIGN • ILLUSTRATION • PRODUCT DESIGN

Ancestral Valor

VISUAL VARIABLES

SCREEN SHOTS

Protection of the Ancestors

Ancestral Valor was developed as a brand set on protection, specifically for Role-Playing Games. The textile patterns reflect that of a fantasy game, and the target audience are for those that play regularly and have many parts to carry around. The prototypes can be used for many different games, and even just to carry expensive game pieces around.

The logo reflects the same idea of protection in both positive and negative space. The castle with large spikes surrounding it, and then the positive space providing a protective shield around the castle.

STORY

BRIEF

To Launch a new product line to be released at Comic Con

  1. Create 3 textile designs to be used on the product.
  2. Develop logo and brand style guide.
  3. Create prototypes of products, along with packaging.
  4. Create a lookbook to display prototypes and brand guidelines.

VISUAL VARIABLES

© Visual Variables 2017. Please do not reproduce without the expressed written consent of Kenneth Parker.

VISUAL VARIABLES

© Visual Variables 2017. Please do not reproduce without the expressed written consent of Kenneth Parker.